What if you could be the architect of culture for one of the fastest-growing e-commerce agencies, where your hiring decisions directly impact million-dollar campaigns and your cultural initiatives shape how exceptional talent thrives across the globe?
At Ads on Tap, we're not just scaling a team—we're preserving something special. As we grow from 10 to 50+ team members over the next 18 months, we need a People & Culture Leader who can spot A-players from miles away, build systems that scale without losing our soul, and ensure every person who joins us makes our culture stronger, not just bigger.
You're the kind of person who gets genuinely excited about finding that perfect culture fit, who can sense authenticity in a video interview, and who believes that the right people in the right environment can achieve extraordinary things. If you're ready to be the guardian of our culture while building world-class people systems from the ground up, this role is for you.
OUR MISSION
At Ads on Tap, we're on a mission to grow e-commerce businesses through effective growth marketing. We achieve this through exceptional paid media buying and ads that make everyone stop scrolling. We pride ourselves in delivering more than the customer expects by going the extra mile. Working with brands like Magic Mind, BlueChew, Prime Roots, and Brain.fm, we're not just another agency—we're the partner that ambitious e-commerce companies choose when they're ready to scale significantly.
YOUR IMPACT
As our People & Culture Leader, you'll be the heartbeat of our organization during our most critical growth phase. Here's how you'll make an impact:
Culture Guardian & Architect
- Preserve and evolve our core values (proactive, smart, humble, hungry) as we scale from 10 to 50+ team members
- Design experiences that strengthen team connection across time zones and continents
- Create rituals, traditions, and touchpoints that make remote work feel genuinely collaborative
- Monitor culture health through regular pulse checks and proactive conversations
Talent Acquisition Excellence
- Build and execute hiring strategies that attract A-players who elevate our entire team
- Develop interviewing processes that identify not just skills, but cultural DNA
- Source exceptional talent through creative channels beyond traditional job boards
- Partner with department leads to anticipate hiring needs and build talent pipelines
People Experience & Development
- Design onboarding experiences that transform new hires into culture champions within their first 30 days
- Create development pathways that help team members grow while staying aligned with our values
- Implement feedback systems and performance frameworks that drive excellence
- Be the go-to person for team happiness, addressing concerns before they become problems
Systems & Infrastructure
- Establish HR systems and tools that support our rapid growth
- Develop policies and processes that scale while maintaining our flexibility and autonomy
- Handle all compliance and legal HR requirements across multiple jurisdictions
- Create documentation and SOPs that preserve institutional knowledge
Remote-First Culture Development
- Design virtual team building initiatives that actually build real connections
- Optimize our Slack and Notion workflows for maximum collaboration and transparency
- Create frameworks for effective remote communication and project management
- Plan and execute company retreats and offsites that strengthen team bonds
WHO YOU ARE (THE A-PLAYER CHECKLIST)
Culture Detective - You have an uncanny ability to spot authenticity and cultural fit. You can sense when someone will thrive in our environment within minutes of meeting them.
Remote Work Expert - You've built and managed distributed teams before. You understand the unique challenges and opportunities of remote-first culture.
Systems Builder - You love creating processes that scale. You've taken companies through significant growth phases and know how to build infrastructure that grows with the team.
People Whisperer - You genuinely care about people's happiness and development. Team members naturally come to you with challenges because you create psychological safety.
Strategic & Hands-On - You think strategically about long-term culture and people strategies, but you're not above jumping in to solve immediate people challenges.
Compliance Navigator - You understand employment law, HR best practices, and can handle the legal side of people management across different jurisdictions.
Tech-Savvy - You're comfortable with tools like Slack, Notion, and can quickly adapt to new platforms. You see technology as an enabler of culture, not a barrier.
Growth Mindset - You thrive in fast-paced environments and see rapid scaling as an exciting challenge, not a stressful burden.
Authentic Communicator - You can translate complex HR concepts into plain language and have difficult conversations with empathy and clarity.
Proactive Problem Solver - You anticipate people challenges before they happen and create solutions that prevent issues rather than just fixing them.
REQUIREMENTS
- 5+ years of People & Culture/HR experience with at least 2 years in high-growth environments
- Proven track record of scaling teams from small to mid-size (20-80 people)
- Deep experience with remote team management and distributed culture building
- Strong understanding of employment law and HR compliance across multiple jurisdictions
- Experience implementing HRIS and people management systems
- Background in creative agencies, marketing, or tech companies preferred
- Exceptional written and verbal communication skills
- Experience with Slack, Notion, and modern collaboration tools
OUR CULTURE
We're a team of creative problem-solvers who believe in both data and creativity. Our weekly team huddles celebrate wins and tackle challenges together. We work across the globe with little hubs in Berlin and San Diego, but our culture transcends geography.
WHY EXCEPTIONAL TALENT CHOOSES US
Culture Architect Role - Be the person who shapes how one of the industry's most exciting agencies grows and evolves
A-Player Team - We've assembled top talent across every department because exceptional minds inspire each other to produce their best work
Significant Impact - Your decisions will directly influence the experience of 40+ team members and shape our culture for years to come
Growth & Learning - $2000 annual training budget plus direct access to leadership team for strategic guidance
Premium Tools & Resources - Budget to implement best-in-class HR systems and people management tools
Entrepreneurial Freedom - Build people programs from scratch with full leadership support and minimal bureaucracy
Work-Life Integration - 100% remote position with flexibility that rewards results over hours worked
Competitive Compensation - We value top-tier talent and reward it accordingly, with equity participation as we scale
Global Team - Work with incredible people across time zones, with opportunities for international travel and team meetups
HOW TO APPLY
Submit Your Application - Show us your people success stories—culture transformations, hiring wins, or team development programs you're proud of.
Craft a Brief Cover Letter - Tell us why you're the ideal person to guard and grow our culture. Share a specific example of how you've identified and hired an A-player, or how you've strengthened team culture during rapid growth.
Culture Assessment - Include a brief paragraph on how you would approach maintaining culture during rapid scaling, and what you think makes remote teams truly successful.
To prove you've read this job description thoroughly, include the word "banana" in your cover letter (Please upload your cover letter and resume as a single PDF file).
We're ready to meet the person who will help us scale our team while making our culture even stronger. If you're passionate about people, obsessed with culture, and excited about building something extraordinary, let's make it happen!
See you soon!
With love 🖤
The Ads on Tap Team
