Area Business Manager - Middle Germany
Remote role to be based in the Middle of Germany and to travel to the local dealerships as and when required.
As the Area Business Manager for Middle Germany. You will work within a geographic area, drive retail sales of motorcycles, non-motorcycles and finance, dealer profitability and customer satisfaction. To identify current and future opportunities and through leading by example, coaching and working with the management and teams at dealers within the region. Develop brand-led initiatives towards process excellence, growth, business improvement and reinforce success. To raise minimum standards of the franchise at dealer level to meet and exceed those set by the Royal Enfield. Identify potential new dealers and help to develop the dealer network to a larger level in the region. To support onboarding of new dealers and the existing network to achieve or exceed national market penetration of motorcycles, non-motorcycles and finance, act as the single point of contact for the dealer.
Develop each dealer in area in delivering sales objectives including:
- Motorcycles (model and mix)
- Genuine Motorcycle accessories
- Apparel
- Finance penetration
Assist and train dealers in identifying potential growth and creating action plans for improvement in area including:
- Excellence in customer experience
- Product visibility and reach
- Dealer profitability
- Volume sales
- Market penetration
- Standards, structure, process, reporting and infrastructure defined by Royal Enfield
- Share best practices within the region
- Manage and address the needs of the dealers within area
Ensure existence and development of dealers marketing plans covering aspects such as:
- Community
- Local events
- Rider’s club
- Support of national events and product launches
- Websites and online presence
- Social media
Education/ Experience:
- Fluent German and English speaking
- Demonstrable experience of working in the Motorcycle industry with retail management experience
- Understanding of dealership operations including but not limited to, Sales, Service, Parts & Service, Apparels & Genuine Motorcycle accessories, Financial Services and General merchandise.
- Comfortable to work independently in a dynamic environment.
- Good networking and personal stature to represent Royal Enfield.
- Professional personal presentation and manner.
- Strong communication and interpersonal skills.
- Field sales/area management/ business development
- Possess a full driving licence and Motorcycle licence
Royal Enfield - About Us:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the Interceptor 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Himalayan 450 adventure tourer, the Scram 411 ADV crossover and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia.
Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion.
Read more about us: www.royalenfield.com
Catch-up on all the latest openings: https://royalenfield.com/aboutus/careers/
What it like to work for Royal Enfield:
As the oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. The team is growing consistently, competitively and profitably over a decade now, actively chasing its aim to be the #1 global mid-size motorcycle company and be the #1 Brand in product and service excellence.
At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success in the past. Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.
To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.
