Business Development Manager - Freiburg, Germany
As the Business Development Manager you will report to the Country Manager - DACH Region and play a pivotal role within the company.
You will be responsible for establishing a business strategy and complete business operation of the region. You will create and manage channel partner networks (dealers), drive the retail sales, demand generation of leads, sales & service network coverage, customer satisfaction through dealership excellence process & working close with dealerships for developing the market for Royal Enfield and make the country & networks to achieve the metric target.
Key responsibilities will include, but not limited to:
- You will develop and execute strategic plans to improve the reach, visibility and profitability of Royal Enfield in your region
- Build and integrate the brand support in local nuances of subculture in the region
- You will drive the achievement of overall revenues, volumes and profitability targets defined for the region while focussing on growth across product lines and categories (motorcycles & non-motorcycles)
- You will build and manage the dealership network with a focus on quality of partners and through them delivering customer experience; expand the availability and visibility of the full range of Royal Enfield products to increase brand penetration and reach
- You will be responsible for enhancing the customer experience across dealerships by following the structure, process and infrastructure standards defined by RE
- You will constantly lead and engage with business development and aftersales teams to ensure each dealer is delivering the Royal Enfield customer experience
- You will coordinate with field resources for addressing the needs of the dealers
- You will assist the dealers in identifying potential areas from a growth and improvement perspective. These opportunities include specific focus on various areas of the dealership including Motorcycles sales, General Merchandize, Parts & Service, Apparels & Genuine Motorcycle accessories and Financial Services.
Experience/ Qualifications:
- You have a Bachelor degree in the field of Business, Marketing or Technical field
- You have 15-20 years of experience in managing sales functions in the automobile/motorcycle industry and having experience in handling countrywide dealer sales & service networks
- You have a good understanding of the Motorcycle industry
- You have complete understanding with dealership operations in the areas like Sales, Service, Parts & Service, Apparels & Genuine Motorcycle accessories, Financial Services and General merchandise
- You are comfortable to work independently in a dynamic environment
- You have established credibility by delivering results through consulting and counselling business owners
- You have experience in developing new market areas through expansion of new dealers and management of existing dealers
- You have a brilliant track record of leading and developing teams and driving high performance whilst maximising available resources and maintaining high morale
- You have good networking and PR skills and personal stature to represent Royal Enfield in your region
- You have strong communication and interpersonal skills
Royal Enfield - About Us
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the Interceptor 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Himalayan 450 adventure tourer, the Scram 411 ADV crossover and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia.
Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion.
As the oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. The team is growing consistently, competitively and profitably over a decade now, actively chasing its aim to be the #1 global mid-size motorcycle company and be the #1 Brand in product and service excellence.
At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success in the past. Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.
To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.
